A small town, just 45 minutes south of Marrakech, Asni has grown up at a crossroads on the edge of the High Atlas, and is a good point from which to access walks on the Kik plateau, well known for a carpet of Alpine spring flowers. It has a souk on Saturdays. As the first point of call from Marrakech, it is often busy with tourists and the hassle that goes with them. It is best known for Sir Richard Branson’s nearby luxury hotel Kasbah Tamadot.