Responsible Tourism
Our Aims
Our holidays aim to maximise benefit to you, the local people and their
culture and the environment by:
- Providing more enjoyable experiences for you through meaningful connections with local people and a greater understanding of local, cultural and environmental issues
- Minimising negative environmental, social and cultural impacts
- Generating greater economic benefits for local people and enhancing the well-being of host communities
- Involving local people in decisions that affect their lives and life chances
- Making positive contributions to the conservation of natural and cultural heritage and to the maintenance of their diversity
Our Responsible Tourism Policy

Taking responsibility for damage to the atmosphere
Carbon dioxide emissions are one of the main causes of global warming. Flying has a large impact. The good news is that we can do something about
it!
We've chosen to support the efforts of Climate Care, an organization
funding projects in the less developed world to help reduce greenhouse gases.
Taking their advice, in order to offset (carbon neutralise) the effect of their travel, we ask each person traveling with us to make a donation of £7 to Climate Care, based on the approximate emissions for a journey traveling by plane from the UK plus travel in Morocco. This is, of course, purely voluntary and we will make this donation if clients do not wish to do so.
"Your input into the community is highly regarded and it is encouraging to see that you employ locally, especially women." C Mc Pherson 04/07
News: Summer 2007
- We were the sole Tour Operator invited by the Moroccan Tourist Board to give a presentation at the launch of their Responsible Tourism Initiative in London in April 2007
- A cottage industry soap making project using local products launched in 2006 when we sponsored 2 visiting specialists to train village people is now running very successfully. Most of the soap is bought by our clients
- Since December 2006 we have been supporting the new School for the Blind for southern Morocco in Taroudant in a number of ways: providing equipment, expertise and .
- Regular donations are made to the local orphanage: money, clothing and other consumables
- "Congratulations on having created your cultural centre and all its associated enterprises. It really is a marvelous and sustainable achievement, making a real and beneficial difference to many people's lives." M Brownrigg, 2/04
- We are launching a project to collect waste plastic and make knitted or crocheted items such as bags and doormats
- We are sponsoring the extension of the Caleche Horse MOT scheme, which is already running very successfully in Marrakech, to Taroudant
- As part of our follow up e mail sent to all clients have been on holiday with us, we suggest donations towards the setting up of a Room To Read project, which provides books for school children. The charity has won the Social Capitalist Award 3 times, so you can be assured that all donations are being used wisely.
- We are building a new guest house and gardens designed on sustainable principles.
"These people will help you wriggle under the skin of fascinating ‘Real’ Morocco. From an immaculately clean house in Taroudant, they organise enlightened, sustainable tourism and cultural contact. Care and knowledge combine here to bring you genuine insights." Alistair Sawday's "Special Places to Stay: Morocco", 1/04
Naturally Morocco Limited - Experience the Real Morocco
Tel: 01239 710 814 UK local rate: 0845 345 7195
