Opening Times
Mon-Thursday 9am-6pm
Friday 9am-5pm
Saturday 9am-2pm
Bank Holidays 10am-4pm

Souks and Shopping

Shopping is a major activity and attraction for many visitors to Morocco due to the crafts on offer and the experience of haggling.

Souks (traditional markets) are found in every town and city and in the larger cities they can stretch over substantial areas and even have individual souks dedicated to a single craft.

Even if you don’t set out intending to buy, it is fascinating to see craftsmen at work in the workshops and to experience the local life of the market.

Most shops open early in the mornings, close for lunch sometime between noon and 3 pm, and then finally close late evening.

What to buy

You will find a vast range of wonderful handcrafted goods of beautiful colours, shapes and textures: carpets, fabrics, pottery, jewellery, mirrors, bamboo crafts, fossils, marquetry, lanterns, clothing, spices, perfumes, herbs, nuts, dates, olives and much more on colourful stalls in the souks.

If you develop the skill of bargaining there are bargains to be had - you can often buy at a fraction of the price you can buy them at home. You can also often have garments made to measure for very reasonable rates.

Where to buy

MirrorsMarrakech and Fez have a vast range of souks and every conceivable craft for sale, but souks in the major tourist destinations are effected by the tourists they attract.

Souks in the less popular destinations offer a more relaxed place to shop. Taroudant in the south or Essaouira on the coast offer a greater feeling of space, but there are great souks to explore in most places.

Taroudant is particularly well known for the crafts of stone carving, leather work, rugs and antique or antique style jewellery. Essaouira is best known for marquetry made from the scented thuya wood. The Medina d'Agadir (8 km south of Agadir) is another fascinating place to visit to see craftsmen at work.


SpicesPrices are on the whole remarkably cheap, especially in the souks, although imported goods can be expensive.

Beware of Moroccans who want to help you with your shopping; they will often take you to places where they receive most commission from the vendors. Better to ask one of the staff, who you can trust, to accompany you to the souks.

When buying larger items, try your luck with haggling; this can be time consuming but fun. It is not unusual for a ‘first price’ to be double the price that the vendor is seeking, but don't start the haggling process unless you hope to make a purchase. The final price is usually when the seller announces “last price” - at this point, you can try one last offer just below that figure, or walk away with no feelings hurt. If the seller does decide to come down to your last offer, however, you are custom-bound to complete the sale.

Responsible Tourism

We encourage clients to buy direct from producers. For example the Argan Oil cooperatives helping to support sustainable management of the endangered and unique argan tree.

In the interests of conservation and to respect CITES legislation, please don't buy items made from endangered species or wild animals e.g fire bellows and banjos made from tortoise shells or wild animal skins. If you are tempted by thuya wood products, we suggest you buy small items, since the Barbary thuya is also endangered.